These five lessons are the essence of what I learned in crisis management communications. They are not new. They are really a matter of common sense. The list I'm providing is a summary of a blog post from "Getting Attention" written by Nancy E. Schwartz, although I've rearranged and personalized it a bit.
- "Tell it all, tell it first, and tell it fast."
- Don't lie.
- Don't shoot (or criticize) the messenger (or call the messenger inappropriate names).
- Prepare talking points, and stay on message.
- Accept responsibility where appropriate, and apologize sincerely.
The lessons apply equally well to nonprofit organizations, for-profit organizations, politicians, movie stars, and regular people.
Weinergate’s 5 Communications Lessons for Nonprofits
These five lessons are the essence of what I learned in crisis management communications.
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