Social Media Usage Patterns Help Inform Messaging

"14 Social Media Stats for Your Next Presentation,"
by Arik Hanson,
Posted June 22, 2011
PR Daily News Feed





In this blog post, the statistics I found to be most relevant to nonprofit organizations related to demographics. Being familiar with the the the usage patterns of social media tools helps direct staffing efforts and inform messaging.

• While female users are the predominate users of all other social networking sites, 63 percent of men use LinkedIn compared with 37 percent of women.


• From 2008 to 2010, the percentage of people using social networking sites fell among all age groups from 18 to 35 by between 12 and 40 percent.


• During this same time frame, social networking usage increased among users in all age groups from 36 to 65 by between four and 20 percent.

The original source for all all three of the statistics was the "Pew Internet and American Life Project, Social Networking Sites and Our Lives," published June 16, 2011.