Brand Identity Profile

Mission
Webster University, a worldwide institution, ensures high quality learning experiences that transform students for global citizenship and individual excellence.

Vision
Our vision is to be a premier U.S- based international university setting a distinct standard for global education.

This vision is built on a foundation of excellence in teaching and enhanced by an international perspective that fosters dialogue, respect and understanding across boundaries and between peoples. The educational endeavors in support of this vision are meeting the needs and enriching a global mix of learners within an ever increasing network of students desiring a U.S. education in multiple parts of the world. The institution is committed to offering these students a distinct personal experience and building the resources required to achieve this vision. The actions of the institution are shaped by our core values.

Core Values
Students
By sustaining a personalized approach to education through small classes, close relationships with faculty and staff, and attention to student life.
Learning
By developing educational programs that join theory and practice, provide an international perspective, encourage creativity and scholarship, and foster a lifelong desire to learn and actively serve communities and the world.
Diversity
By creating an environment accessible to individuals of diverse cultures, ages, and socioeconomic backgrounds and instilling in students a respect for diversity and an understanding of their own and others' values.
Global Citizenship
By educating a diverse population locally, nationally, and internationally, acting responsibly toward the environment to foster a sustainable future, and strengthening the communities we serve.

School of Communications

Mission Statement
Instructors at the School of Communications are professional media educators, practitioners and theorists. We seek to promote professional excellence in communication fields; to build on the liberal arts environment of Webster University; and, to remain committed to students:

• learning current and emerging theoretical, technical, creative and managerial aspects of communications;


• becoming aware of the aesthetic, historical, social, ethical and global aspects of communications;


• preparing to be future industry leaders, professionals and knowledgeable consumers who can improve all aspects of communications;


• engaging early in their future professions in communication areas through educational opportunities, field experiences, internships and interactions with professionals; and


• becoming life-long learners of evolving communications technologies in this rapidly changing field of study.

Graduate Program - School of Communications

Brand essence
Personal

Core equities
Small enough to provide personal attention
Large enough to take advantage of the resources of the University
Employs expert faculty
Offers real-world approach

Personality
Personalized
Academic
Accessible
Career-oriented
Different

Heritage
Has offered media communications courses since 1980. The program has grown to more than 375 students with five MA degrees and three online degrees.

Icons
"It's your program, tailored to meet your schedule and designed to prepare you for promotion in an ever-changing field."

Leadership attributes
Focuses on student needs
Recruits and retains expert faculty
Offers relevant curriculum

Position statement
Filling a need for communications professionals looking to advance in their careers.