At the University of Iowa, a good tweet can be worth $37,000. The person that best answers the question, "What makes you an exceptional Tippie full-time MBA candidate and future MBA hire?" in 140 characters or less will a scholarship to the university's business school. It's a full scholarship valued at $37,240 to be exact.
It's innovative. It's controversial. It's getting a lot of attention.
Note: "Tippie" refers to the Henry B. Tippie School of Management at the University of Iowa in Iowa City, Iowa.
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