Thursday, July 21, 2011

How Much is a Tweet Worth?

At the University of Iowa, a good tweet can be worth $37,000. The person that best answers the question, "What makes you an exceptional Tippie full-time MBA candidate and future MBA hire?" in 140 characters or less will a scholarship to the university's business school. It's a full scholarship valued at $37,240 to be exact.

It's innovative. It's controversial. It's getting a lot of attention.

Note: "Tippie" refers to the Henry B. Tippie School of Management at the University of Iowa in Iowa City, Iowa.

Wednesday, July 13, 2011

Global Communications Degree Includes Visits to International PR and Ad Agencies




NEWS RELEASE

July 7, 2011

Contact Information:

Merideth Daly, Communications Coordinator

Office 314-246-7472

Cellular 314-401-5307

Fax 314-963-6106



WEBSTER UNIVERSITY SCHOOL OF COMMUNICATIONS LAUNCHES NEW GLOBAL COMMUNICATIONS MASTERS DEGREE


Yearlong Program Features Visits to Five International Webster Campus Locations and Leading Global Advertising and Public Relations Firms



ST. LOUIS–The School of Communications at Webster University will begin offering a master of arts in global communications in fall 2013. Full-time graduate students will have the opportunity to study at Webster campus locations in Geneva, Leiden, London, Shanghai, and Bangkok.


In addition, they will interact with communications professionals at leading worldwide public relations and advertising agencies such as Weber-Shandwick, Ogilvy, J. Walter Thompson, and McCann-Erikson that have offices in these locations.


“Webster University sets the standard for global education. It’s a natural fit to pair our international campus locations with the international offices of leading global advertising and public relations firms,” said Debra Carpenter, dean of the School of Communications.


Students will tour communications agencies, interview staff members and company executives, and participate in creative exercises and case studies.


“Participation in the program will give students a unique opportunity to advance their careers to the next level. Communications is a competitive field. Students with international experience will have a distinct advantage,” Carpenter added.


For more information on Webster’s Global Communications MA, visit www.webster.edu/globalma.


Visit the School of Communications at www.webster.edu/communications.


With its home campus in St. Louis, Webster University (www.webster.edu) is a worldwide institution committed to delivering high-quality learning experiences that transform students for global citizenship and individual excellence. Founded in 1915, Webster offers undergraduate and graduate degree programs through five schools and colleges, and a global network of campuses. Its 20,000-plus student population represents almost 150 nationalities.

Since opening its first campus overseas in Geneva in 1978, Webster has become a recognized leader and innovator in global education, with an international presence that now includes campuses in London; Vienna; Amsterdam and Leiden, the Netherlands; Shanghai, Shenzhen and Chengdu, China; and Bangkok and Cha-am, Thailand. Webster also has educational partnerships with universities in Mexico and Japan.

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(Note: This is a class assignment, and not a real press release. The global communications master's degree does not currently exist at Webster University.)

Girls Win Google Science Fair

I post a link to this article with a tip of the hat to Mary E. Burke, executive director of the Academy of Science of St. Louis.

Three girls took home the top prizes in Google's first science fair. The prizes included a scholarship of $50 thousand and two scholarships for $25 thousand, a trip to the Galapagos Islands, and internships at CERN, Google, and Lego, among other prizes.

The event was sponsored by Google, Lego, CERN, and National Geographic. This is an example of companies making effective partnership choices for the causes they support.

Official Google Blog: Hats off to the winners of the inaugural Google Sc...: "Yesterday, our top 15 Google Science Fair finalists descended on Google’s headquarters and wowed our luminary judges—as well as more than 1,..."